About me
My career has always been about people — understanding who they are, advocating for their needs, designing for their lives, and ultimately helping them succeed.
For 20 years, I’ve led UX research and strategy efforts that blend behavioral science, analytics, and technology to create tools and experiences that matter.
But insights don’t drive impact on their own — people do. That’s why I spend nearly as much time understanding how the teams I support think about data — executives, designers, product managers, engineers, and strategists — as I do exploring the needs of end users. Because at the end of the day, research is only useful when it builds consensus and drives action.
Make it stand out.
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Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
