My work.
When a startup brought their ad-tech SaaS tool to market, they were looking to disrupt the way advertisers measure and value the impact of their ad spend. Unfortunately, two years after its initial release, platform usage remained flat despite an ever growing list of new users. Click here (password protected) to learn about how I built a holistic research approach that enabled the company to determine what was hampering usage and to develop product and sales strategies to turn things around.
Stepping into an engagement with a leading therapy-focused EMR provider, I quickly identified that the project – scoped and sold before my arrival – had ambitions that far outpaced its timeline and resources. Click here (password protected) to explore how I used an effective research strategy, deft leadership and political savvy to steer the engagement, which sought to modernize legacy systems while exploring AI-driven solutions, toward achievable outcomes while rebuilding trust with a frustrated client.
